How to read these home / furniture numbers
A 42% gross margin is the single most important figure here, because it sets the floor on your ads: break-even ROAS is 1 divided by margin, about 2.4x for home / furniture. With an average order around $200 and a typical CAC near $65, the question is whether the gross profit per order (42% of $200 is about $84) covers acquisition with room left for overhead and profit. Repeat rate (around 15%) is what lets home / furniture brands spend above first-order break-even and still win.
Frequently asked questions
What is a good profit margin for home / furniture brands?+
Gross margins for home / furniture typically run about 35% to 50%, around 42% at the median, before the full cost stack (shipping, fees, returns). Net margins land near 10%. These vary widely by price point and stage; treat them as directional.
What ROAS do home / furniture brands need?+
Break-even ROAS is roughly 1 divided by your gross margin. At a 42% margin that is about 2.4x, so any campaign reporting below that loses money before overhead. Your target sits above it. Work out your exact number in the Target ROAS calculator.
What is a typical CAC and AOV for home / furniture?+
Average order value clusters around $200 (roughly $120 to $300), and customer acquisition cost around $65. What matters is the gap between them after margin, not either number alone.
Drop in one home / furniture product and get the exact ROAS and ad budget per sale it needs to profit.