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Free marketing calculators

Quick answers for ecommerce and paid media. Each one gives you the number in seconds, then points you to the profit-first target your P&L actually needs.

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Target ROAS calculator

Your profit-first ROAS target and the ad budget per sale a product needs. The number every tool here points to.

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Most popular
Amazon FBA calculator

Net profit, margin, ROI and break-even ACoS per unit for US and EU sellers, with 2026 fees built in.

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Shopify profit calculator

Real net profit and margin per order after Shopify Payments and transaction fees, by plan.

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Etsy fee calculator

Exactly what Etsy takes (listing, 6.5%, payment, Offsite Ads) and what you keep per sale.

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CPM calculator

Cost per 1,000 impressions, the price of attention.

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Markup calculator

Cost, price and markup, solved any way, plus the margin it implies.

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Profit margin calculator

Gross margin solved any way, with per-industry benchmarks.

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CTR calculator

Click-through rate from clicks and impressions, with benchmarks.

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Conversion rate calculator

CVR solved any way, and the CPA it really implies.

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CAC calculator

Customer acquisition cost, plus how fast you earn it back.

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CPC calculator

Cost per click, solved any way, with per-industry benchmarks.

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AOV calculator

Average order value, and the most you can spend to acquire.

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Break-even calculator

The units you must sell to cover your fixed costs.

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LTV calculator

Lifetime gross profit from order value, repeat and margin.

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LTV:CAC calculator

LTV:CAC with a verdict: burning, healthy, or underspending.

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Contribution margin calculator

What each sale contributes after variable costs.

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ACoS calculator

Amazon ACoS solved any way, with the ROAS it equals.

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Marketing ROI calculator

Marketing ROI, and the ROAS it really equals.

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CAC payback calculator

Months to recoup CAC, the metric that gates scaling.

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CPL calculator

Cost per lead, and the CAC it implies once leads close.

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Discount impact calculator

What a discount really does to your margin and break-even ROAS.

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Ad budget calculator

Back your ad budget out of your revenue goal and target.

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Frequency calculator

Ad frequency from reach and impressions, with fatigue risk.

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The one number these all point to

Work your whole P&L backwards to the exact ROAS and ad budget per sale your product needs to stay profitable.

Open the Target ROAS calculator →