Quick answers for ecommerce and paid media. Each one gives you the number in seconds, then points you to the profit-first target your P&L actually needs.
Your profit-first ROAS target and the ad budget per sale a product needs. The number every tool here points to.
Open target roas calculator→Net profit, margin, ROI and break-even ACoS per unit for US and EU sellers, with 2026 fees built in.
Open amazon fba calculator→Real net profit and margin per order after Shopify Payments and transaction fees, by plan.
Open shopify profit calculator→Exactly what Etsy takes (listing, 6.5%, payment, Offsite Ads) and what you keep per sale.
Open etsy fee calculator→Cost per 1,000 impressions, the price of attention.
Open cpm calculator→Cost, price and markup, solved any way, plus the margin it implies.
Open markup calculator→Gross margin solved any way, with per-industry benchmarks.
Open profit margin calculator→Click-through rate from clicks and impressions, with benchmarks.
Open ctr calculator→CVR solved any way, and the CPA it really implies.
Open conversion rate calculator→Customer acquisition cost, plus how fast you earn it back.
Open cac calculator→Cost per click, solved any way, with per-industry benchmarks.
Open cpc calculator→Average order value, and the most you can spend to acquire.
Open aov calculator→The units you must sell to cover your fixed costs.
Open break-even calculator→Lifetime gross profit from order value, repeat and margin.
Open ltv calculator→LTV:CAC with a verdict: burning, healthy, or underspending.
Open ltv:cac calculator→What each sale contributes after variable costs.
Open contribution margin calculator→Amazon ACoS solved any way, with the ROAS it equals.
Open acos calculator→Marketing ROI, and the ROAS it really equals.
Open marketing roi calculator→Months to recoup CAC, the metric that gates scaling.
Open cac payback calculator→Cost per lead, and the CAC it implies once leads close.
Open cpl calculator→What a discount really does to your margin and break-even ROAS.
Open discount impact calculator→Back your ad budget out of your revenue goal and target.
Open ad budget calculator→Ad frequency from reach and impressions, with fatigue risk.
Open frequency calculator→Work your whole P&L backwards to the exact ROAS and ad budget per sale your product needs to stay profitable.